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IPHCA
How do you convince people in Southern Illinois to get vaccinated for Covid when they don't even believe it's real? Well, truthfully, you probably don't. But the Illinois Primary Health Care Association, IPHCA, made them think twice by convincing them they trust science in other aspects of their lives.
But we weren't done there...
While we gave out vital vaccine information to over 7,000 people who would have never been interested before, the state fair only lasts a week, and we knew we could do more. We created tellmetherest.com, a teaser campaign that started with the setup to a joke, then drove them to a website that paid it off.
With a simple radio and OOH campaign...
...we drove over 5,000 more people to the site, with almost half downloading vaccine information. While we can't know for sure how many people actually followed through with the campaign, we had almost 20% of our target audience asking to learn more. Getting almost one in five to go from “Get away from me” to “I'm listening”? We’ll take that win.
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